Every Shop. Every Vehicle. Ready for the Road Ahead.™
The DriveReady Alliance™ unites manufacturers, distributors, suppliers, technology companies, associations, service organizations and repair shops around one shared growth mission: equip shops with the knowledge, marketing support and mobile tools they need to serve consumers better and produce stronger business results.
The Alliance connects both sides of the shop relationship. DriveReady Hub™ gives suppliers a mobile connection to shops for technician training, co-op marketing and B2B knowledge transfer. DriveReady Mobile™ gives shops a continuous connection to consumers for education, engagement and proactive vehicle care.
One Industry. One Connected Growth Mission.
Ready for the Road Ahead™ gives suppliers, shops and consumers a shared reason—and a shared mobile channel—to work together.
From Reactive Repair to Proactive Readiness
Instead of waiting for a failure, DriveReady helps consumers understand emerging needs, decide what deserves attention now and plan what can come later.
From Fragmented Programs to Shared Infrastructure
DriveReady does not replace brands, distributors, technologies or shop relationships. It connects them through a consolidated mobile program that helps suppliers reach shops and helps shops become better marketers to consumers.
One Platform. Two Essential Connections.
DriveReady connects the aftermarket in both directions, turning industry expertise into shop capability—and shop relationships into consumer action.
DriveReady Hub™
The Aftermarket’s Mobile Connection to the Shop. Manufacturers, distributors, sponsors, associations and service organizations gain a direct channel for helping shops improve their technical knowledge, marketing effectiveness and business performance.
DriveReady Mobile™
Member shops use the same connected technology to educate vehicle owners, remain visible between visits and turn trusted service relationships into measurable growth.
DriveReady Studio™
Build Your Brand. Configure Your Experience. Connect With Your Audience.
DriveReady Studio™ is the application portal behind the DriveReady ecosystem—giving shops, manufacturers, suppliers, sponsors, distributors, associations and other industry partners the tools to create and manage their own unique DriveReady Experience.
Each organization can maintain its own brand identity, content, programs and resources while participating within the larger DriveReady network. Instead of building a separate mobile platform, partners can use DriveReady Studio™ to configure the experience they want to deliver to shops or consumers.
Everything Needed to Manage the Experience
How DriveReady Turns Industry Capability Into Shop—and Consumer—Action
The Alliance connects resources, knowledge, trusted relationships and mobile technology as one coordinated growth system.
Industry Resources
Manufacturers, distributors, networks, associations and technology providers contribute training, product knowledge, marketing assets and business support.
DriveReady Hub™
The Hub delivers supplier resources directly to shops, making training and knowledge easier to discover and marketing programs easier to put into action.
DriveReady Mobile Engagement
Consumers connect through texting, QR codes and direct weblinks—without requiring a traditional app-store download.
Better Shop Results
More frequent visits, maximized service opportunities and digital referrals create growth while helping consumers practice proactive car care.
The Connections Already Exist
Suppliers already support shops, and shops already have trusted, opted-in relationships with millions of vehicle owners. DriveReady Hub™ and DriveReady Mobile™ connect and activate both relationships through one coordinated industry mobile strategy.
The Essentials of Driving Confidence™
Consumers think in outcomes, not parts and services. DriveReady organizes proactive car care around what drivers expect from their vehicles.
Starting Confidence
Reliable starting, charging and electrical performance.
Stop Safely
Confident, dependable braking performance.
Driving Confidence
Reliable everyday operation and fewer unexpected problems.
Optimal Performance
Power, responsiveness and drivability.
Ride Comfort
A smooth, quiet and comfortable driving experience.
Tire Health
Condition, inflation, traction, wear and longevity.
Steering & Handling
Stability, alignment, suspension and vehicle control.
Driving Efficiency
Efficient and economical vehicle operation.
Vehicle Endurance
Long-term vehicle health, reliability and useful life.
DriveReady Mobile™ Turns Every Member Shop Into an Ongoing Mobile Car-Care Channel
The integrated Car Care Advisor walks the vehicle owner through the Essentials of Driving Confidence™, identifies concerns and priorities, considers ownership expectations and helps establish an appropriate car-care plan.
It does not replace diagnosis or professional shop expertise. It helps the customer arrive at the service conversation better informed and prepared to participate in the plan.
Take DriveReady Mobile™ for a Test Ride
Experience DriveReady Mobile™ just like a vehicle owner and see how a DriveReady™ Member Shop can stay connected, educate customers and help guide proactive vehicle care.
See firsthand how DriveReady Mobile™ turns a one-time service visit into an ongoing mobile relationship between the vehicle owner and their trusted repair shop.
Scan with your phone
From OE-Connected to Aftermarket-Connected™
The warranty may expire. The relationship shouldn't. DriveReady™ gives the aftermarket a connected-car strategy designed to continue the digital vehicle relationship through the consumer's trusted independent repair shop.
Continuous Engagement Before, During and After Every Visit
With industry support, shops become stronger marketers while remaining the trusted local relationship with the customer.
Before the Visit
Education, the Essentials, Car Care Advisor experiences, maintenance information, promotions and reminders keep vehicle care visible and create reasons to return.
During the Visit
Recommendations, educational content, services and sponsored products are presented while the customer is actively focused on the vehicle.
After the Visit
Maintenance histories, car-care priorities, reminders, communications and digital referrals keep the relationship active and help create the next visit.
Three Primary Growth Results
The DriveReady Mobile™ Marketing Suite is designed to improve the economics of the shop relationship—and multiply those gains across the aftermarket.
More Frequent Vehicle Visits
Ongoing education and proactive care awareness can help customers return more consistently and address appropriate needs sooner.
Maximized Visit Opportunities
When the customer is focused on the vehicle, DriveReady helps shops better explain, educate, prioritize and present relevant services.
Growth Through Digital Referrals
Satisfied customers can easily introduce friends, family and coworkers, turning existing relationships into new customer acquisition.
One Alliance. A Role for Every Aftermarket Participant.
DriveReady is intentionally designed to include the entire aftermarket while preserving each participant’s brand, customers, technology and market position.
Shop Members
Repair shops, tire dealers, quick lubes, specialty facilities, franchise locations and other service providers form the consumer-facing foundation of the network.
- Remain visible on customers’ phones
- Become the customer’s ongoing Car Care Consultant
- Increase retention, visits and referrals
- Deliver the promise: Ready for the Road Ahead™
Associate Members
Manufacturers, technology providers, associations, service networks, buying groups, training organizations and other industry participants expand Alliance resources and relevance.
- Contribute expertise and education
- Connect capabilities to consumer outcomes
- Support shop success without replacing existing systems
- Participate in a cooperative growth model
Sponsor Members
Manufacturers, distributors, brands and other organizations actively accelerate DriveReady adoption and consumer engagement across their existing networks.
- Help place DriveReady into shops
- Support consumer education
- Align brands with the Essentials
- Accelerate network growth and parts demand
Why the Alliance Creates Value Across the Channel
Better-informed consumers create more proactive vehicle care. More proactive vehicle care creates economic value throughout the aftermarket.
For Shops
Extend the relationship beyond the service bay, strengthen retention, improve marketing and increase customer lifetime value.
For Manufacturers
Connect products to the outcomes consumers actually value—starting, stopping, reliability, performance, efficiency and longevity.
For Distributors
Move beyond simply fulfilling demand by giving commercial customers a consumer-engagement platform that can help create demand.
Sponsor-Accelerated Adoption™ Creates the Network Effect
The aftermarket already has relationships with virtually every professional service facility. DriveReady turns those relationships into the distribution system.
Help Build the Aftermarket’s Mobile Engagement Network.
The products already exist. The distribution already exists. The technology already exists. The shops already exist. Most importantly, the consumer relationships already exist. DriveReady connects what the aftermarket already has around one shared mission.
One Industry. Millions of Drivers. Ready for the Road Ahead.™